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When you think of web design, the images that come to mind are probably content along the lines of pretty pictures and user-friendly interfaces. While these factors are important, there’s so much more to modern web design than what meets the eye. Most people who have only a basic understanding of web design would probably struggle to define terms like UX, conversion rate optimization, and responsive website, but that doesn’t mean they aren’t crucial concepts in this field. 

As we continue to move further into the digital age and users become savvier about the websites they visit. It becomes more important for designers to stay on top of industry trends. Whether you’re an up-and-coming designer looking to break into this field or an interested business owner looking to expand your horizons, we have compiled a list of some of the most important elements of modern web design that you need to know.

Background Videos

The use of background videos on websites is one trend that has come into its own over the last couple of years. If you’ve visited a luxury fashion website, chances are you’ve seen a video of models walking down a runway or a clip of people enjoying a night out at a trendy bar. These videos are purely for aesthetic purposes, but the benefits of incorporating them into your website design are numerous. First and foremost, they are eye-catching, which is crucial for websites that want to draw the attention of potential customers. Next, they help break up your page with interesting visuals, which can prevent visitors from getting bored or clicking away to another site. Finally, they are a great way to showcase your brand personality and give potential customers a deeper insight into your business.

Also Read: Top JavaScript Frameworks to Use in Web Development

Unique Typography

The best way to get your customers’ attention is by using an eye-catching headline. Designers are taking more care to ensure their headlines stand out by creating unique typography. This could involve changing the style of your font, the size of your letters, or even the colors used – anything to make your headlines stand out and grab the attention of potential customers. It is important to select a font that reflects your brand. You also need to be aware of how large or small you make your text, as excessively large fonts can be difficult to read, whereas too-small fonts can seem unprofessional.

Mobile-Friendly Website Layouts

According to Urjashee Shaw, Web developer at Simpalm  “Many people switch to using mobile devices for most of their internet browsing. It means that website visitors are more likely to visit your website on a mobile device than a desktop. If your website isn’t mobile-friendly, these customers could find themselves struggling to navigate your website and make an exit. So your website should be mobile-friendly to meet the needs of all of your potential customers. This involves creating a website that automatically resizes to fit the screen of any device, such as a desktop, tablet, or smartphone.”

Seamless Navigation

Navigation menus are a must for most websites these days. Most users would probably click away from your site if your website does not have a navigation bar. However, simply including a navigation menu on your website isn’t enough. Website navigation needs to be seamless, keeping the user experience in mind. The navigation menu should be on every page of your website, not just the homepage. Also every link on your menu leads to a relevant page, so visitors can find what they’re looking for without any problems. For example, if your business sells clothing and you offer a range of different items, it makes sense to place all of these under one ‘Clothing’ tab.  If you offer shoes and bags, placing these under the ‘Clothing’ tab could cause confusion among visitors.

High-quality Images

According to Jeffrey Vocell, Senior manager at HubSpot “For many years, website owners have used stock images to create a cohesive design, but now it’s more important than ever to use high-quality images. Customers are much savvier than they used to be and will notice if the image you have used doesn’t look legitimate. This could be for several reasons, such as poor image quality, a weird or unrelated image, or even a stolen image. Whatever the case, you could risk losing customers and brand trust if you don’t use a high-quality image. So, when sourcing images for your website, it’s important to choose images that reflect your brand.”


Call-to-actions are probably the most important elements of modern web design. These are the buttons, links, or statements that encourage website visitors to take action related to your services or products. For example, a call-to-action could be a ‘Buy Now’ button that encourages customers to make a purchase. These are crucial for modern website design, as they help guide your customers and encourage them to take the next step towards converting. There are many different types of call-to-actions, but the most important thing is to choose the most appropriate ones for your website. For example, if you run a blog, it makes sense to use a call-to-action that encourages people to subscribe to your blog. If you sell products, on the other hand, it makes sense to use a call-to-action that encourages visitors to make a purchase.


Now that you understand these important elements of modern web design, you can put them to work to create stunning websites that will catch your visitors’ attention. Remember, a good website design isn’t just about looking pretty – it’s about helping your customers find what they’re looking for and encouraging them to take the desired action. With the right combination of these elements, you will be well on your way to designing a modern website that stands out in the crowd.

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