IT Staff Augmentation Trends You Need to Know in 2023

One of the biggest challenges companies face today is how to cut costs while maintaining high quality services and products. Fortunately, technology has created new ways to not only increase efficiency in existing departments, but also free up employee time by increasing the capabilities of non-IT staff. Here are three IT Staff Augmentation trends that will help your company grow in 2023 and beyond

What is IT Staff Augmentation?

While the IT Staff Augmentation industry is projected to grow by a mere 4% over the next five years, it is still a growing and profitable industry. IT Staff Augmentation consultants are typically contracted for two purposes: maintenance and development. Maintenance covers tasks such as day-to-day troubleshooting, data backup, and installation of software updates, while Development covers tasks such as project management, team leadership, and developing systems from scratch. 

Outsourcing these services can be beneficial because they save time, money, and resources. For example, if an offshore development center in India handles this work, US companies will be able to reduce their IT staff onsite because the offshore developers have highly-skilled engineers available at competitive rates.

Narrowing Full-time Workforce

A recent study by the Bureau of Labor Statistics indicates that IT staffing firms are expecting a narrowing of full-time workforce. Specifically, tech talent shortages will result in IT firms hiring more contingent staff (those working on contract or temporary) and relying less on full-time workers. The trend is also attributed to a focus on companies having more flexibility as they scale up and down their resources.

The Impact of Remote Workstyle

An increasing number of employees are choosing the remote workstyle. The workforce is becoming increasingly distributed and companies are moving towards a more agile, flexible, and mobile workforce. Remote workstyle allows employees to work where they want, when they want. This flexibility makes it easier for employees to balance their lives with the demands of a career.

Read More : Pros & Cons of IT Staff Augmentation Services for Your Business

The Increase in Data Privacy and Security concerns

As more and more businesses move their data out of the company, staff augmentation is becoming increasingly important. In addition, with the increase in data privacy and security concerns, companies are adapting new strategies in order to retain compliance with data protection regulations. India’s offshore development centers provide the flexibility and cost-savings that many companies need while they work on data security issues.

The need for more Interdisciplinary Teams

In order to meet the demands of the ever-changing market and accelerating technological advances, businesses will need to turn towards more interdisciplinary teams. For example, a software company may need a team of engineers, analysts and business development specialists. This new trend for interdisciplinary teams is about more than just adding more staff; it’s about building teams with diverse skillsets that can adapt quicker than traditional departments alone.

Importance of Value Over Cost-savings

Value-based IT staffing and outsourcing is the key to success for companies with a limited budget. Value-based IT staffing and outsourcing is essential for companies that don’t have the money necessary to hire full-time employees or purchase large contracts. Cost savings are important, but being able to provide a high level of service at a lower cost is far more important. A company will always be more successful if it can offer quality work at an affordable price than if it can provide low-quality work for a low price.

Focus on Advanced IT Skills

The IT Skills Gap is projected to widen, and the need for Advanced IT skills will increase. As of 2016, about one-quarter (24%) of organizations expected their shortages to grow worse by 2020. By 2020, more than three-quarters (78%) of organizations expect the shortage in Advanced IT Skills will worsen due to a greater demand for Advanced IT skills and a lack of qualified candidates.

The Necessity of Cybersecurity

Cybersecurity is one of the most pressing issues that organizations face today. Threats are constantly evolving, with new vulnerabilities and attacks being discovered every day. It’s not just hackers trying to steal data anymore either, but nation states targeting power grids and other infrastructure. Recently, we have seen Russia use malware to attack Ukraine’s power grid and North Korea release ransomware into South Korean computers. 

Global Market Accessibility

Trends indicate that companies are increasingly moving to off-shore IT staff augmentation. This trend is driven by a variety of factors including cost savings, access to talent, and the ability for companies to have more control over their employees. The result of this trend is increased competition for global market access with major players like India and China scrambling for a piece of the pie. 

For example, India accounted for less than 1% of offshore development centers as recently as 2009 but has since grown exponentially to 26%. It’s projected that by 2020, China will take over the top spot as most popular offshore development center with 52%.

Business Adaptability

Businesses must be able to adapt quickly and efficiently. To do this, you need the right staff for your business needs. This is where IT staffing comes into play. When it’s time to staff up, a company will often turn to an agency that specializes in getting employees with the necessary skill set. However, many businesses don’t know what they’re looking for when they first start hiring or how to determine if an agency will have the employees they need. The important thing to keep in mind is that different skill sets are needed for different departments within a company and finding the perfect match of skills can be tricky.


There are many trends that you need to be aware of when it comes to IT staffing. One trend is the offshore development center in India. This has been a popular choice for many companies, as it offers a low-cost option for growing companies.

As the demand for digital services continues to grow, we’re seeing more and more companies incorporating IT staff augmentation into their business models. In this post, we’ve discussed how and why IT staffing has become such a necessary part of many businesses. With new trends and best practices emerging every year, it’s crucial that you stay up-to-date on industry news so that you can implement the right solutions for your business.

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10 Top Mobile App Marketing Strategies to Boost App’s Visibility

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Mobile App Marketing Strategies

There are thousands of mobile apps available in the market today. In fact, according to Gartner, there are over 2 million available and that number will rise to nearly 6 million by next year! That’s a lot of competition, but it doesn’t have to be overwhelming. There are several smart mobile app marketing strategies you can follow to ensure your app reaches its audience and gets the attention you’re looking for. These ten mobile app marketing strategies will give your app the boost it needs to succeed.

Look At Top 10 Mobile App Marketing Strategies

1. ASO – App Store Optimization

App Store Optimization to boost your app’s visibility in the App Store. App store optimization, also known as ASO, is a crucial aspect of marketing a mobile app. It can be used to help ensure that people find your app and download it when searching for something specific on the internet or checking out apps on an iPhone or Android device. ASO is about driving more traffic from searches and conversions by optimizing the visibility of your app listing pages..

2. Influencer Marketing

Influencer Marketing is a marketing strategy that allows you to reach potential customers through an influencer. Influencers can promote your app on their social media channels and blogs, or by providing reviews and testimonials. The goal of the strategy is to reach new audiences who may not be aware of your app but are connected with the influencer. Successful influencer campaigns often feature well-known celebrities with large social followings, but there are many other types of influencers as well. 

Related : Top 10 Ways and Strategies to Monetize Your Mobile App in 2023

3. Social Media Advertising

Social media advertising is a great way to reach a large number of people. Facebook, Twitter, and Instagram are all great platforms for advertising your app as they have a lot of users who are looking for new apps. Another option is Google Adwords which targets keywords and searches in order to generate ads that will show up when someone is searching the internet. For example, if you’re selling an app that teaches yoga poses you can set up an ad campaign with the keyword yoga or yoga poses.

4. User Retention and Engagement

User retention is an important aspect of app marketing. A good strategy for boosting user retention and engagement is utilizing push notifications. Push notifications are a great way to keep the user engaged with your app and keep them coming back for more. Studies have shown that mobile users are most responsive to these types of messages at certain times, such as in the morning or when they’re near their favorite locations.

5. Creating a Compelling App Icon

Creating a Compelling App Icon is the first step in marketing your mobile app. The icon is often the first thing people see, and it is not only a representation of your app, but also an indication of how successful it might be. It should be eye-catching and representative of the best qualities of your app. It should portray what is unique about your app, so you want to make sure it stands out from competitors’. 

Make sure that when people are scrolling through their screens, they stop long enough for their eyes to focus on your icon so they can take notice. In this day and age, where there are literally thousands of apps available at any given time, you need a compelling icon that will bring attention to yours.

6. Set your KPIs (Key Performance Indicators)

Before starting any marketing campaign, it is important to set your KPIs (Key Performance Indicators) so you know what success looks like. To increase your app downloads and make more money, there are several KPIs that you should be focusing on. These KPIs can include number of installs, retention rate, total revenue per user per day or week, lifetime value of the customer etc. The five top mobile app marketing strategies for increasing these metrics are

7. Retention campaigns

It might seem counter-intuitive, but a campaign focused on getting your users to come back is one of the best ways you can market your app. In fact, retention campaigns are often more effective than traditional advertising campaigns that focus on acquiring new customers. 

Retention campaigns have the added benefit of being cheaper and easier, and they’re an important component in any successful mobile app marketing strategy. Retention campaigns typically include content or functionality that encourages users to keep using your app regularly.

8. Email marketing

Email marketing is one of the most effective marketing strategies. If you want to reach your target audience, email marketing is a great way to do it. Emails are an easy way for businesses to connect with customers and keep them up-to-date on new products and promotions. It also provides a platform for customer feedback and allows for more personal interactions with potential customers

9. Prepare a media strategy for your app

One of the best ways to spread awareness about your app is by telling friends and family, but it can’t hurt to tell a few more people. A media strategy includes contacting local news stations and newspapers, as well as looking for placement opportunities on TV. 

Plus, this will give your app some great publicity. When promoting your app on social networks like Facebook or Twitter, always be sure to include a link to download it. Keep up-to-date with what’s happening in the world that may be relevant to your niche market 

10. Do SEO like a pro

Do SEO like a pro by carefully following these five steps: 

  • #1 – Optimize your app store listing with keywords, an app icon and a high-quality photo. 
  • #2 – Build a strong social media presence that connects with the right audience. 
  • #3 – Publish articles on your blog and promote them through social media channels. 
  • #4 – Optimize your website for mobile traffic. 
  • #5- Use online advertising networks like Facebook Ads or Google Adwords to boost visibility and get more installs.


Increasing visibility is the most important task for any business or individual looking to improve their app usage. There are a number of ways you can do this, some more effective than others. If you’re looking for some sound advice on how to get your app noticed, use these five strategies and see what happens.

While there are many strategies that are required for the success of a mobile app, five top strategies can start you off on the right foot. Implement these now and be sure to hire Indian mobile app developers before your competitors beat you to it.

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